DAIJOBU Izakaya Nakseongdae Store Interior
Located near Nakseongdae Station, this compact 38.84 m² storefront is reinterpreted as a cozy and welcoming izakaya. The space captures the essence of a Japanese tavern, reimagined through the lens of Korean urban context.
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Title-KR
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PA230672
Team-Projects
Consumption
Consumption
Project Status
Project launch
Design Completed
Construction Begins
Construction Completed
Operation
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Total Floor Area
Seoul, South-Korea
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Account Name
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DAIJOBU Izakaya Magok Store
Contents KR
The Izakaya Experience
More than a typology, the izakaya embodies a spatial culture rooted in gesture, texture, and light. Traditional elements such as noren curtains, lanterns and above all, wood are reinterpreted as contemporary tools for creating intimacy and rhythm. Rather than reproducing a historical style, the project distills these codes into a present-day architecture of familiarity, comfort, and quiet permanence.
Framed in Wood
Wood defines the space in both function and expression. From the façade cladding to the entrance partition, it gives warmth and texture to the izakaya. Vertical slats filter light, while stained plywood surfaces create a calm and tactile presence throughout. The material is the spatial identity of the izakaya.
One Sign, One Message
At the core of the project’s visual language stands the main sign: a square panel in solid wood, bearing a bold black kanji character (大丈夫) and discreet roman lettering. Designed with restraint, it speaks with confidence. Inside, a smaller sign continues the same logic—white lettering on dark-stained wood, integrated into the entrance partition. Together, these elements unify architecture and branding into a single, minimal gesture.
A Brand Anchored in Place
This izakaya extends the architectural language defined throughout the project, wood as structural identity. As part of the Daijobu family, it maintains brand continuity not through repetition, but through coherence. The compact layout gains presence through material unity, precise lighting, and a calm, deliberate design that speaks with clarity and intention.
